The visuals your directory runs on, made for you.
Prompts, imagery, graphics, printables, slides, infographics, logos and full brand kits — eight tiers of production work, so you are not the designer as well as the owner.
Eight tiers · 01 / 08 → 08 / 08
Printables
Logo
BrandWhat do you need made?
Everything a directory needs falls into one of these four. Find the one you are trying to do and the tier that makes it is right underneath.
Look like a brand
The mark itself, and the rules that keep everything made after it consistent — color, type, voice, and where each one is allowed to go.
Logo · Brand
Fill the page
The imagery and everyday graphics a directory eats through: category headers, listing cards, badges, banners, member profiles, the lot.
Image · Graphic
Give something away
The things your audience downloads, prints and passes on — and the ones that turn a process or a set of numbers into a single clear picture.
Printables · InfoGraphic
Say it out loud
Decks for pitching and onboarding, plus the prompt packs that get the words and the brief down before anyone opens a design tool.
Slides · Prompt
Why this is not a design tool.
Plenty of tools will let you make one good graphic. The problem a directory has is the hundredth one still matching the first.
One house style, held
Everything is made against the same set of rules, so what you publish in a year still looks like it came from the same place as what you published today.
You do not have to learn design software
No tool to buy, no tutorials to sit through, no afternoon lost to a canvas. The work comes back finished and you put it straight on the site.
Built for a directory
Sized and shaped for the places a directory actually shows things — listing cards, profiles, category headers, emails — not for a poster nobody will print.
How a job runs.
Four steps, same on every tier. The detail changes; the shape does not.
Brief
What it is for, where it goes and who sees it. If you are not sure, that is what the questions are for.
Produce
Made against your brand, in the sizes the job actually needs rather than one size you then have to crop.
Review
You see it in place instead of in isolation, and mark what is off. Seeing it where it lives is the only review that catches anything.
Deliver
The finished files, ready to use on the site rather than ready to be opened in something else first.
DirectoryMultimedia and its eight tiers.
Each tier is its own thing with its own page, so you can start at whichever one matches the job in front of you.
Prompt
Prompt packs for the visual and written work a directory runs on, written to be filled in rather than admired.
Coming soonImage
Photography, illustration and AI imagery, including a house character that looks the same in every picture.
Coming soonGraphic
Badges, banners, cards and the everyday graphics your directory needs, built to your brand.
Coming soonPrintables
Checklists, guides and worksheets you can hand to your audience, researched for your niche and produced from scratch.
Open nowSlides
Decks that carry a story, for pitches, member onboarding and anything else you present.
Coming soonInfoGraphic
Data and process turned into one clear picture people actually share.
Coming soonLogo
Custom logo build for your directory: every size, every background, every file you will be asked for.
Coming soonBrand
The whole identity in one kit: color, type, voice and the rules that keep it consistent.
Coming soonMultimedia, answered.
What is DirectoryMultimedia?
The production side of the DirectoryToolkit — the visual assets a directory business runs on. Eight tiers, each one a type of work, from a single graphic up to a complete identity.
Which tier do I need?
Start from the output rather than the tier. If you need a mark, that is Logo. A whole identity, Brand. Something to hand your audience, Printables. Each tier stands on its own, so nothing has to be bought in order.
Is all of it available now?
No, and the cards above say which is which. Printables is open. The other seven are in production, and each tier page carries its own status — nothing here is sold before it exists.
Do I need to know design tools?
No. That is the point of a production tier: the work comes back finished. If you would rather make it yourself, the Prompt tier is the brief we would have written, handed to you instead.
What if I do not have a brand yet?
Then start there. The Brand tier exists for exactly that, and until it is in place the work follows whatever your site already uses so nothing clashes in the meantime.
Where does this sit in the DirectoryToolkit?
Customize changes how your site behaves and looks. Multimedia makes the things that go in it.
The part people see, handled for you.
Printables is open now. The rest of the ladder opens as each tier ships, and the tier pages are where that lands first.